Meridian Brands Global Development
About
Meridian Global Brand Development
Getting a brand from the distillery to the world stage takes more than a handshake. It takes insight, experience, and a clear route. That’s where Meridian Global Brands comes in. We specialize in Route to Market (RTM) — the strategy that connects great drinks with the right consumers. Some see RTM as a simple exchange between buyer and seller. We see it as an entire journey, making sure every product tastes right, looks right, meets every legal standard, and stands out on a crowded shelf. Meridian partners with brands we believe can scale — those built on quality, character, and long-term potential. We believe every brand we work with has the potential to reach one million cases (9L) not by luck, but by design.
Guiding Meridian Global Brands is Donald MacLellan
An industry leader with seasoned expertise across every stage of the drinks business. Over 15 years, he has honed skills in sales and marketing management, planning, and brand ambassadorship, helping brands grow and succeed internationally. Backed by a team of market specialists across the globe, Donald ensures Meridian delivers tailored Route-to-Market strategies wherever opportunity exists. His knowledge of international markets and commitment to building strong, scalable brands drives Meridian’s mission: to chart the right path for every brand, every time.
Our Team
Donald MacLellan
Director
Rona Madine
Logistics & Planning Coordinator
Bronwyn Gall
Sales & Marketing Coordinator
Learn More About Us
Scaling a brand isn’t a solo journey. That’s why we work closely with a network of trusted consultants, specialists, and industry experts, bringing in the right skills exactly when and where they’re needed. If you specialize in distribution, channel strategy, or sales optimization, join us to help brands reach more customers and drive growth. Let’s drive brands to new markets, together.
